Rising Spending on Internet Advertising

The spending on internet advertising will account for more than 10% of the total US ad dollars. This will be double the amount spend in 2004. The amount of money spent on internet marketing is growing at 14% annually. Internet being interactive is beating traditional media by allowing behavioral targetting of ads. Check the complete break up here

In. 500 companies investing in social media

51% of the Inc. top 500 companies are monitoring social media through RSS feeds, web statistics, video downloads and competitor's online presence. The market force of blogs for word of mouth publicity is undeniable. Most of the companies are looking at social media as cheaper alternatives to the traditional media with a higher return on investment. For more on this read the article at Inc's website

Google revenues

I was just comparing Google's market capitalization with their revenues. Their market cap is close to 160 billion dollars but their revenue is just $11 billion. With $8 billion of that coming from Google AdSense alone. I would like to get your viewpoints on Google's business model. It looks like only their ad networks have a decent revenue model. Compare this to the revenues of the top 4 advertising agencies including WPP, Publicis who have 1/3rd Google's market cap and thrice their revenue. The markets are saying something about online taking lead over offline in the coming few years

Interview with Martin Sorell CEO WPP

There is an interesting interview with Martin Sorell, CEO WPP in this month's brand reporter. Martin Sorell thinks India is very under-advertised in the digital domain. On an average consumer's have started spending 20% of their time online. But, the digital spending in India is close to only 2%. This market is bound to grow rapidly over the next few years. Sorell is bullish about merging and acquisitions in the Asian market

Change of guard at Yahoo

For the past one year senior executives at Yahoo! India have been leaving to join other companies or start off on their own. The latest one is George Zach Managing Director Yahoo! India, who is leaving to start his own company. Yahoo! India had been in trouble with advertising revenues, as people prefer Indian portals like rediff and indiatimes to advertise. Read the full article here

Media Habits of Kids

Walt Disney and Group M have tied up to give marketers an insight into the buying habits of kids. An average 40% of kids suggest brands to their parents and 47% of parents value these suggestions. The brand recall was highest for bicycles, phones, automobiles an apparel.
For more details, read the full article at Business Week here